Personal care Precipitated silica is used in gel dentifrice formulations, which are very popular toothpaste market. It serves as abrasive and thickening agent. It is very effective in formulation of transparent and translucent gels, pastes or creams and opaque toothpastes. Precipitated silica products enhance the performance of toothpaste formulations for many oral care applications that include sensible gums, smokers, tartar, plaque and debris control formulations. It provides excellent storage stability with no long term change in the toothpaste properties.